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Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.

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We use 100% of these fees to fund our testing programs.There was no reason for Adam Hilarie to believe anything but the obvious: He had just been on a promising first date with a pretty girl.Hilarie had met Hailey Rose Bustos on Plenty Of Fish, which bills itself as the largest dating site in the world.He'd picked her up and they went bowling in Winter Haven, Fla., at Cypress Lanes, which offers shoe and lane rentals for a quarter on Thursday nights, and specials on pizza and beer.“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.

Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.

Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.

But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.

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Although our survey found that no dating site or app sweeps online daters off their feet in the satisfaction department, Ok Cupid is rated highest overall by respondents, and Grindr, a free app for gay men, is also near the top.